Gospel singer Takie Ndou has taken an unusual approach to promote his new album and spread the word of God.

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The award-winning singer from Limpopo has started promoting his fourth album, titled Psalms Of Hope, to be launched in May, by performing at taverns. He also said he was not shy to perform at gentlemen’s bars if his safety was guaranteed.

Ndou told Sunday World that he had started performing at local pubs in Venda, Limpopo and was pleasantly surprised by the positive reception of drinking patrons.

“They were singing along to all my songs and that’s when I took the decision to record an album that will give them hope and inspire them everyday,” he said.

He said that his decision was informed by his previous experience when he was still a member of a duo gospel group Rhofiwa.

“Most of our sales were from taxi ranks and pub patrons who connected with our music. That’s when I realised that those are the people we need to take into consideration when we make our music because they are the ones who need help the most, unlike people who are in church,” said Ndou.

The Metro FM, Crown Gospel and three-time Ingoma awards winner said the album would help people who are facing challenges in life to change their perspective and see life in a positive light.

“How many people are driven to drink heavily because of personal problems? That’s because they lack hope that things will change,” he said.

The singer shared his life story about his job as a cleaner before getting a break through in the music industry.

“It was never easy for me. I first worked as a cleaner to raise money to pay for my education. I know of people who have been through the worst. This shows that we must always have hope that God loves us all and He will give us our breakthrough when the time is right,” he said.

Ndou said the songs to look out for in the album included You Can Do Anythingand Unandaba, which means God cares.

He said the album would be launched at Vodaworld in Midrand on May 14 and promised that both gospel lovers and no-believers would be spoiled with new jams that would resonate with their respective needs.

“I have a surprise for them and I can guarantee that they will leave the venue as changed souls with a purpose and hope on life.”

Ndou is also scheduled to perform at this year’s second instalment of the F.A.M.E awards, which celebrate Limpopo’s talent in film and music next month.

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